Xtream Youth

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It is the time for MJ fans all over the world to cross their fingers again for the big awaiting music video 'Behind the mask' which is to be unveiled at last on 14th of June.

This video is special among all other for the Estate of Michael Jackson and Sony Music provided everyone around the world the chance to be a piece of Michael Jackson’s video legacy with The Behind the Mask Project. This innovative, global online casting call encouraged people in all corners of Earth who adore Michael Jackson’s music to shoot, upload and submit their personal unique acts for addition in this super duper video.

Producers made it easy for any MJ fan to join in this project making simple measures on entering their own creations. First, users were to select a move, a lyric, or a crowd reaction; performers can even demonstrate their own moonwalk, the anti-gravity lean or the toe stand. Then, using the site's split-screen template, contributors can shoot their move right on the website with their web cam (or their video camera) and upload their clip at the precise time it occurs in the video.

Soon there began to occur a mass tide of submissions in the above site which were from thousands and thousands fans of the dearly loved King of Pop and on behalf of the producers crew, Dennis Liu comments, “This has been the most exciting and fun project I think I've ever been involved in. It's been such a privilege, and was incredibly moving to see so many people from all over the world join as one, their creative voices, dance and musical talents bound together by Michael Jackson’s spirit and incomparable artistry. We received submissions from the Sahara Desert to Venice Beach, from mountaintops to suburban backyards, with some shots featuring well over one hundred people apiece. All who participated delivered brilliantly.”

Within the great number of acquiescence which arrived in from all over the globe they were carefully edited down by the director to the best 1600 submissions (including 50 kids and 36 animals). On June 14th, the 35 million Facebook fans of Michael Jackson will get the first look at this landmark video. New fans can log on to www.Facebook/MichaelJackson and click “Like” to view the video.

Technology journalist Natali Morris comments, “Michael Jackson was crowd sourcing his videos before crowd sourcing even existed. This project is a perfect way to honor his connection with his fans.”

The song “Behind the Mask” is a critic and fan favorite from MICHAEL – the unique collection of songs featuring Michael’s performances completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the number 1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album’s success continues to underscore Michael’s importance as a global icon and superstar, transcending cultures and languages.

Let’s count our fingers for the big day, 14th of June and I’m determined to be one of the very first lucky viewers ever to watch the music video. Who else is with me? Here you have the Behind the Mask Project !!! Have a look at this guys !!!

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Written by Ignatious Jayathilake (Creative Writer at Xtream Youth)

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